Alt Legal is a fast-growing legal tech company. We’ve been recognized in Inc. Magazine, Bloomberg, Above the Law, and others. Our intuitive and automated software helps IP professionals file, manage, and analyze trademarks and patents. Over 1,100 leading law firms and Fortune 100 companies trust our software to help them manage hundreds of thousands of filings daily.
We are a customer-centric company that prides itself on its positive customer interactions and its modern and automated software. As a team, we’re a group of multi-talented folks who thrive in collaborative, open, positive environments, and we care about our mission, our customers, and each other.
Job Description
We’re looking for an exceptional B2B growth marketing leader to help Alt Legal expand its reach to trademark professionals. Reporting to the CEO, you will be responsible for developing and executing our demand generation strategy across multiple channels. This includes creating and optimizing search engine marketing and digital ads campaigns; creating and executing on email campaigns via Hubspot; identifying sponsorship and partnership opportunities; assessing and optimizing demand generation efforts across multiple marketing initiatives; and creating and analyzing reports to determine which marketing efforts are most successful.
We like to make data-driven decisions when data is available, so we are seeking someone with a knowledge of and passion for data and analysis. As the company’s Director of Demand Generation, you will collaborate with our Global VP of Sales, our head of education and community, our content specialist, and external contractors. You will be responsible for optimizing our existing SEM, social ads, and email campaigns as well as identifying new initiatives that can drive interest and conversions. You should be comfortable implementing and executing initiatives as well as delegating and managing projects. We’re committed to rapid growth and will invest in the marketing team to ensure its success.
You will have an immediate and meaningful impact on our success, and you will have opportunities for growth and leadership as we expand our marketing team.
Your specific responsibilities:
- Create a full-funnel, demand-generation engine using account-based marketing and other data-driven marketing techniques
- Work cross-functionally with internal teams (outside of the marketing team) to execute on current strategies and future plans (including new product launches)
- Partner with Customer Success and Sales and Operations teams to support pipeline goals
- Continuously measure and communicate the effectiveness of demand marketing programs, leveraging data to improve on methods of driving demand, to increase revenue, and to further brand recognition
- Collaborate with our content specialist to ensure that the content published on our blog optimizes demand
- Create a strong brand identity and awareness for Alt Legal as the industry standard for trademark docketing
- Develop and report weekly and monthly KPIs
What we’d like to see in the ideal candidate:
- 5+ years of relevant experience within a B2B SaaS product or demand generation role
- Experience in legal tech or law firm marketing
- Startup experience
- Ability to recognize gaps in knowledge
- Knowledge about and passion for metrics and data analysis
- Familiarity with Hubspot, Salesforce, Wordpress, and other marketing tools
- Keen attention to detail
- Strong written and verbal communication skills
- Ability to manage multiple and sometimes conflicting priorities
- Commitment to team cooperation and culture
- Willingness to dig in and complete tasks
- Good sense of humor
Why Alt Legal
We offer a collaborative and challenging work environment and the opportunity to be part of a growing company. We're a team of intellectually curious individuals who love learning and developing new skills. Our company was founded on the belief that a team with diverse backgrounds and identities will have the greatest range of experiences, the best selection of ideas, and the most inclusive and supportive culture. We are LGBTQ+ friendly and encourage all candidates to apply.
How to Apply
If you’re interested, you should submit your application via Breezy with a resume in PDF and a short statement explaining your specific interest in this role as well as why you'd like to join the Alt Legal team (1 paragraph). If you have any marketing materials (blog posts, articles, sales collateral, etc.) that you’ve authored or created, we’d love to see some samples too. We will review applications on a rolling basis.